One of the most sophisticated countries for online shopping, Canada is a medium-populated but very solvable e-commerce market. Dominated by the great American e-commerce companies, Canada nonetheless has some digital space for some local players with an established foothold.
The world’s most developed market for online shopping, by far, the US is the global standard for e-commerce. Many of its greatest e-commerce companies are in leading positions in other countries, setting the pace and creating the trends that shape the rest of the world’s online shopping.
The second most populated country and largest economy in the EU, France is a leading, developed, and solvable market for online shopping in Europe. Led by American giants, the French market is competitive with foreign companies competing against well-established national stores and pure e-commerce players.
One of the most populated countries and larger economies in Europe, Italy is among the larger, developed, and solvable markets for online shopping in the continent. Dominated by American giants, the Italian market is competitive with a number of foreign companies and some national stores and pure e-commerce players holding their ground.
One of the large European countries and economies, Spain is a mid-sized, developed and solvable market for online shopping. Dominated by leading American e-commerce companies, the Spanish market is competitive with multiple foreign companies and some local, established stores and pure e-commerce players managing to hold their ground.
The most populated European country, Germany is a rather large, developed and very solvable market for online shopping. Dominated by leading American e-commerce companies, Germany still has room for competitors, as it is an important market for both established stores and pure e-commerce players to spring up.