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One of the most populated countries and larger economies in Europe, Italy is among the larger, developed, and solvable markets for online shopping in the continent. Dominated by American giants, the Italian market is competitive with a number of foreign companies and some national stores and pure e-commerce players holding their ground.
One of the large European countries and economies, Spain is a mid-sized, developed and solvable market for online shopping. Dominated by leading American e-commerce companies, the Spanish market is competitive with multiple foreign companies and some local, established stores and pure e-commerce players managing to hold their ground.
The most populated European country, Germany is a rather large, developed and very solvable market for online shopping. Dominated by leading American e-commerce companies, Germany still has room for competitors, as it is an important market for both established stores and pure e-commerce players to spring up.